17. Bonnie Johnson & Anna Dennis on strategic comms for research orgs

View the full show notes, including a summary of practical tips, on the Amplifying Research website: https://www.amplifyingresearch.com/podcast/17-bonnie-johnson-and-anna-dennis

 

Today's episode is a deep dive with Bonnie Johnson and Anna Dennis from the Academy of Social Sciences.

Bonnie is the Academy's Communications Director with over 15 years of diverse experience in comms and marketing, specialising in not-for-profits. Anna is the Academy's Communications Manager with an honours in sociology and experience in the NGO space.

Over the last four years, Bonnie and Anna have achieved incredible things for the Academy, including the Seriously Social podcast reaching more than 100,000 downloads in three years and increasing the Academy's newsletter open rate from 12% to 47%.

In this episode, we use these initiatives as case studies to explore how Bonnie and Anna transformed the comms and engagement approach at the Academy of Social Sciences.

Whether you're the leader of a research org, a professional staff member, or an individual researcher, this episode is packed with actionable insights for boosting your reach!

Our conversation covers:

• Setting clear goals for communications strategies

• Identifying and understanding your target audience

• Developing effective newsletters with high open rates

• Creating and refining podcast content

• Building and managing an effective communications team

• Building trust in comms roles

• Implementing and adapting communications strategies

• Tracking metrics and providing regular progress reports

• Leveraging technology and tools for efficient communication

Find Bonnie and Anna online:

• https://socialsciences.org.au

• info@socialsciences.org.au

Find Chris Pahlow online:

• Chris Pahlow on LinkedIn

• Amplifying Research