26. Social Media Strategy: Dr Julius Wesche on how to build your online presence (and boost impact while doing it)

View the full show notes, including a summary of practical tips on the Amplifying Research website: https://www.amplifyingresearch.com/podcast/25-dr-julius-wesche

 

Check out Julius’ free email course here! https://juliuswesche.kit.com/6190218e2e

 

Not sure where to start with social media? Dr. Julius Wesche gives us a masterclass on how to build a powerful online presence and boost your research impact while doing it.

Julius is a researcher based at the Norwegian university of science and technology, who's an expert in science communication — especially when it comes to leveraging social media and podcasts for research comms.

He regularly shares amazing tips for researchers on his LinkedIn profile, and he's the host of three great podcasts: the science communication accelerator podcast, the NTNU’s energy transition podcast, and the enPower podcast (which has more than 800,000 listens).

“Attention is the prerequisite for impact. And if you want to have impact, you have to make your stuff available. And I think social media right now is the cheapest way of doing that.“ – Julius Wesche

This episode is a must-listen for any researcher looking to expand their reach online. From tailoring content for different platforms to analysing key metrics that matter, Julius offers practical advice you can start implementing today.

 

Our conversation covers:

• Why having an online presence is essential for researchers today

• How to get started with social media as a researcher, even if you're a beginner

• Building your social media strategy incrementally (and keeping it alive)

• How to define and prioritise the key audience for your research communication efforts.

• Tailoring content to different platforms: LinkedIn, Twitter, Instagram, and beyond

• Practical tips for making sure your social media strategy is practical and sustainable

• Coming up with great hooks for your posts/content

• Tracking metrics

• Common mistakes researchers make on social media (and how to avoid them)

 

Find Dr Julius Wesche online:

• • LinkedIn — https://www.linkedin.com/in/agnes-mukurumbira-68314798

  • Science Communication Accelerator Podcast

    • Apple Podcasts: https://podcasts.apple.com/us/podcast/science-communication-accelerator-scicomx-scicomm-social/id1583294091

    • Spotify: https://open.spotify.com/show/2uO8pxtd1vL7zHBIa7NVpk?si=7ef2b4f0b5014ab6

Things mentions:

• “Do things that don’t scale” by Paul Graham

• “Steal like an artist” by Austin Kleon

• “Document, don’t create” by Gary Vaynerchuk